Converting customers into paying customers is one of the most important things a business can do.
It is the lifeblood of your business. It’s how you make money, how you grow your customer base, and how you keep your customers coming back for more. If you can’t convert customers, you’re going to struggle to grow your business, and if you can’t convert your customers, they’ll leave you for someone who can.
So, how do you write content that helps you convert more of your customers?
In this post, I’m going to show you how to write copy that converts, and I’m going to explain why it matters, and what you need to do to make it happen. I’ll also show you some of the tools you can use to help you along the way.
## What is Conversion Rate Optimization?
Conversion rate optimization is the process of improving the conversion rate of a web page or web form.
In other words, CRO is all about making sure that your web pages and web forms are converting as well as they could be. It’s about making your customers happy, and it’s about helping you make more money.
## Why does it matter?
If you don’t have a high conversion rate, you’re not going to make a lot of money from your website, and you’re going to have a hard time getting your customers to come back to you again and again. You’re also going to be missing out on a huge opportunity to make even more money, because your customers are leaving money on the table by not converting to paying customers. If your conversion rate isn’t high enough, you may not be making enough money to cover your costs, and your business is going to suffer as a result. You may even be losing customers to your competitors who are doing a better job of converting their customers.
If you want your business to be successful, you have to make sure that you’re converting as many customers as you can. You have to do everything you can to help your customers become paying customers as quickly and as often as possible. You can’t afford to miss out on any opportunities to convert customers because you’re too busy writing content that doesn’t help you do that.
## Tools and Techniques
There are a number of tools that can help you improve the conversion rates of your webpages and webforms. These include A/B testing, split testing, and multivariate testing. These are all great ways to improve your conversion rates, and they’re all covered in more detail in the rest of this post. But first, let’s take a quick look at what they are and how they can be used to improve conversion rates on your website.
## A/b Testing
A/b testing is a way of testing two different versions of a page or a webform to see which one converts better. It can be done using a tool like Google Optimize, or you can do it manually by creating two versions of the same page and comparing their conversion rates. The version that converts better will be the one that you use in the future, and the version that performs worse will be discarded. You can repeat this process over and over again to find the version of the page or the webform that converts best, and then you can start using that version in your future webpages or webforms instead of the original one. This is a great way to find out which version of a webpage or webform converts the best, but it’s not the only way to do it. There are other ways of improving conversion rates that we’ll look at in a bit, but first we need to take a look at split testing and multivaraiate testing, which are a little bit more complicated. Let’s start with split testing.
## Split Testing
Split testing is another way to test two different variations of a piece of content. Instead of comparing two different webpages, it compares two different pieces of content on a single webpage. This means that you can compare two different headlines, two different paragraphs, or two different images, all on the same web page. Split testing can be a lot easier to set up than testing two webpages at the same time, because you only have to create one webpage instead of two. This makes it a lot less time consuming, and a lot more cost effective. The downside to split testing is that it’s a lot harder to get accurate results from split testing than it is from testing two separate webpages. This is because when you split test a single web page, you can be sure that all of the content on the page is exactly the same, whereas when you test two separate pages, there’s a good chance that the two pages will have different content on them. This can make split testing harder to do than it needs to be, because it can lead to inaccurate results. However, if you’re willing to put in the time and effort to split test your content, you’ll be able to get much more accurate results than you would if you were only testing two pages at once, and that’s a big advantage of split testing over the other types of testing we’re about to look at. Let’s take look at how you can set up a split test.
The first step is to create a new web page that you want to test. You’ll want to make the page as similar as possible to the page you’re testing, so that you get as accurate a result as possible, but you can also make it different if you want. Once you’ve created the page, it’s time to start split testing it. To do this, you first need to create two variations of your page, one of which you’ll use in your split test, and one which you won’t. To create the two variations, you need to copy and paste one of your existing web pages into a text editor like Notepad, and edit it to make it look different from the original page. You don’t need to make any changes to the content, just the way it looks. When you’re finished, you should have two pages that look identical to the original, except for the fact that one of them has a different headline, a different paragraph, or a different image on it. Now that you have the two different pages, you just need to add them to your website so that they’re both visible to your customers.